DevPik Logo
open sourcepersonal financeself-hostedrubyfinance

Sure: The Personal Finance App That Cost Nearly $1 Million to Build Is Now Free and Open Source

Sure is the community fork of Maybe Finance, the personal finance app its team spent nearly $1 million building before open-sourcing it. Self-host it free with Docker and get cash flow, net worth, spending and an AI assistant in one place. It has 11,432 stars.

ByMuhammad Tayyab8 min read
All open source picks
we-promise/sure
The official repository — this write-up is not affiliated with the project.
11.4kRubyAGPL-3.0

What Sure Is: A $1 Million Finance App, Free and Open Source

Sure is a self-hosted personal finance app, and its backstory is the reason it exists at all. It is a community fork of Maybe Finance, a project whose team spent most of 2021 and 2022 building a full-featured personal finance and wealth management app. That app even included an Ask an Advisor feature that connected users with a real CFP or CFA as part of the subscription. The business end of things did not work out, and the team stopped developing the app in mid-2023. After spending nearly $1 million on development, on employees, contractors, data providers and infrastructure, they open-sourced it so users could self-host it for free. They did launch a hosted version briefly, but that did not work out either, at least not as a sustainable consumer business. So now here we are, in the README's own words: a community-maintained fork keeping the codebase alive to see where it can go next. It has 11,432 stars.

What You See: Cash Flow, Net Worth and Spending in One Place

Open Sure and the dashboard puts the whole picture in front of you: cash flow, net worth, spending and outflows, side by side. That is the whole point of a personal finance app, and Sure does it without a subscription, because you host it yourself and your data stays on your own server. It is not only a web app either. Sure runs in the browser, as a macOS desktop app and as a mobile app, and it also exposes API clients and LLM agents, so the same numbers are reachable wherever you work. If some of your income comes from freelance work, an AI Invoice Generator writes the invoice, and Sure tracks the money once it lands. If you sell things on the side, a Markup Calculator works out the selling price from your costs before the sale ever reaches your dashboard. The app is about seeing where money comes from and where it goes, and those two tools cover the money coming in.

The AI Assistant: Ask It Where Your Money Went

Sure ships with a built-in AI assistant that answers questions about your own finances, like where you could cut back on spending, using your own numbers rather than generic advice. The important detail is that it uses your own AI provider. The one-click deploy options make that explicit: a Simple AI setup backed by OpenAI, where you supply the token, or an External AI setup that pairs the assistant with an external gateway. Your data stays in your own deployment, and the AI runs on the provider you choose. That is a different deal from a hosted finance app, where your transactions sit on someone else's server and the AI is whatever the vendor picked. Here the assistant is a feature of your own instance, not a reason to hand your finances to a third party.

Self-Hosting It: Docker, One-Click Deploys and Demo Data

Sure is a fully working app that you self-host with Docker, and the README points first-time hosts at the Docker guide rather than the developer setup. If you would rather not touch a server, there are one-click deploys on Render, in three flavors with and without AI, plus Run on PikaPods and Deploy on Hostim. Developers who want to contribute run it locally instead: Ruby, PostgreSQL and Redis, then bin/setup and bin/dev, with an optional rake demo_data:default to load demo data. The demo login is user@example.com with the password Password1!, so you can click through a populated dashboard before you commit to hosting it yourself. That demo-first approach is the fastest way to answer the only question that matters: does this show you your money clearly enough to use every day.

Why a Fork, and Why It Matters

A fork only survives if a community keeps it alive, and Sure is honest about what that takes. The repo is a community fork of the archived Maybe Finance project, distributed under the AGPLv3 license, and you are free to fork it yourself under the same license. The README asks one thing of forks: keep the original AGPLv3 license, state clearly that your fork is based on Maybe Finance but is not affiliated with or endorsed by Maybe Finance Inc., and do not use the Maybe name or logo, because Maybe is a trademark of Maybe Finance Inc. Sure, as a name, is not. The project also runs a public performance dashboard showing slow requests on the demo site with stack traces, and invites contributions that help with performance. That openness is the point. A $1 million app that a business could not sustain is now a community project, and its future depends on the people using it.

Frequently Asked Questions

What is Sure?

Sure is a self-hosted personal finance app and a community fork of the archived Maybe Finance project. It tracks cash flow, net worth and spending in one dashboard, with a built-in AI assistant, and it runs on the web, macOS, mobile, API clients and LLM agents. It has 11,432 stars.

Is Sure really free?

Yes. Sure is open source under the AGPLv3 license, and you self-host it with Docker, so there is no subscription. The Maybe Finance team spent nearly $1 million building the app, then open-sourced it when the business did not work out, and the community fork keeps it alive.

What happened to Maybe Finance?

The Maybe Finance team spent most of 2021 and 2022 building a full-featured personal finance app, including an Ask an Advisor feature with real CFPs and CFAs. The business did not work out, development stopped in mid-2023, and after spending nearly $1 million the team open-sourced the app. A hosted version launched briefly and also did not work as a sustainable consumer business, so the project is now a community fork called Sure.

How do I self-host Sure?

Follow the Docker hosting guide in the repo, or use a one-click deploy on Render, PikaPods or Hostim. Render offers three flavors: no AI, Simple AI backed by OpenAI, and External AI with an external assistant gateway. Developers can run it locally with Ruby, PostgreSQL and Redis using bin/setup and bin/dev.

What does the AI assistant do?

The built-in AI assistant answers questions about your own finances, such as where you could cut back on spending, using your own numbers. It runs on your own AI provider, for example OpenAI, which you supply yourself, so your data stays in your own deployment.

Can I try Sure before installing it?

Yes. Load the demo data with rake demo_data:default and log in with user@example.com and the password Password1! to click through a populated dashboard before you commit to hosting it yourself.

Related DevPik tools

Muhammad Tayyab

Written by

Muhammad Tayyab

Founder of DevPik

Muhammad Tayyab founded DevPik and builds its free developer tools. He writes about developer tools, AI and web technology.

More open source picks